Nail Polish
brand development

pixie (new)

Comprehensive Brand Development

Sonya Mudvex - Art Direction | Brand Strategy | Brand Design


How to develop a brand in a highly competitive field? I've been invited to develop the brand for PIXIE, a company that produces vibrant, long-lasting, and safe nail products.

Top Coat Collection

For the Top Coat collection, I chose green for the packaging and brand navigation.

Base Coat Collection

For the Base Coat labels, I opted for a soft beige color to make it easier to identify the type of jar and the product inside.

Gel Polish Collection

Special edition: Neon Colors

Creative Photoshoot

My task was to generate ideas, compile a brief for the photographer, select the photographer, and oversee the photoshoot process and post-production. We ended up with wonderful photos that perfectly capture the brand's mood.