Sonya Mudvex - art-director, graphic designer | Mark Kholodaev - graphic designer | Ekaterina Ermolinskaya - junior graphic designer | Vil Akhunsyanov - graphic designer
Petshop.ru is the largest company selling pet products online and offline since 2008 in Russia. Company has 190 offline shops which are located in 28 regions and 15 cities. In St. Petersburg alone, about 100 stores are currently open. The conditions of the modern market dictate companies to change. We have only stepped on a big path to change.
We started working with a logo that already existed on the market for several years. The Petshop.ru graphic has formed the foundation for the construction of all logo graphic sub-brands of the Brand Architecture. We have made current logo more modern retaining all of it’s recognizable elements.
We have expanded the main colour palette (orange and blue) of the brand and added new saturated colours.
Also we developed a series of corporate "neon" icons for advertising posters to communicate with the audience. When they look at a large sign, the meaning of the message is already clear.
Stay in touch
The brand is in the process of full rebranding. I can only share part of the work done. For example, developing a design system for offline stores. Stay in touch, the page will be updated after project completion.