pets product

wholesale brand rebranding

Sonya Mudvex - art-director, graphic designer | Alina Sultanova - graphic designer

B2B

PetsProduct is the part of the Petshop Group and is responsible for the B2B sector in pet supplies wholesale retail.

Identity and metaphor

As a direction in the brand architecture, PetsProduct’s logotype follows the image of the "pet head" in the sign. I used the metaphor to reflect the idea of B2B segment. The metaphor is a "box" which is usually associated with delivery and large order quantities.