Metaphor — as a story

Hey stranger! So, we meet. My name is Sonya Mudvex and I want to tell you my story. My metaphor.

How often do we use impressive phrases in our speech to express thoughts in an especially vivid way? We don’t even notice how often we use metaphors and analogies. They allow the listener to plunge directly into the depth of one’s thought.

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It was never my dream to be a graphic designer. It happened by accident. When I was a teen, I was sure that I would make a career as a successful geneticist. What I was always fascinated by - creation. But once everything has changed suddenly and I have made a decision to step on an absolutely different path. You have to be brave enough to change your life. It was a challenge to myself. Generally challenges allow us to reveal the best qualities hidden inside. Over the years in the field, from a graphic designer to a creative director, I have uncovered only a part of my capabilities. I feel that every year, with every project, with every team, I am expanding borders of my abilities. The universe is limitless, as well as the possibilities that a specialist who is passionate about the profession can achieve. My profession for me is not just work, it IS my real passion 


Made in Siberia
or the Creative Gene

Back to the metaphor. What does it mean to me? It is my favorite method that I use working with brands. And, yes. I also have my own metaphor.

The metaphor of my story is a "train" that always moves forward.

My mother is the most wonderful person in the whole universe. She taught me to imagine my life as «a train» that passes through different cities and countries, taking diverse passengers. Mom told me that if some people leave my life, it means that this is their stop, they get off, but I continue on my way. If you quit a project or change your location, it's time to move on.
 I always imagine myself as «a train» that only moves forward.

practical

Why is my site inspired by the subway? I combined the metaphor of the “train” and the habit of using metro every day. Metro is my favorite form of public transport..

Additional
and higher education

Hight School of Branding

Brand Strategist
Moscow, Russia

2017 — 2018
Ermolaev Bureau

"Principled Identity"
workshop

2017
Berlin Summer University of the Arts

“Leadership for Innovation.
Creating Change in Organizations”
workshop

2017
DESIGN PROSMOTR

"Branding"
Saint-Petersburg
autumn workshop (win)

2017
DESIGN PROSMOTR

"Branding"
Moscow
autumn workshop (win)

2017
DESIGN PROSMOTR

"Identity
Moscow
autumn workshop

2017
Higher education

Institute of Television, Business and Design

Department of communicative design - Graphic designer
Saint-Petersburg, Russia

2008-2011
IKRA

“Design Thinking”
workshop

2017
Higher education

Irkutsk National Research Technical University
Department of Design - Graphic designer
Irkutsk, Siberia, Russia

2005-2008
Ermolaev Bureau

"Principled Identity"
workshop

2017
Hight School of Branding

Brand Strategist
Moscow, Russia

2017 — 2018
Berlin Summer University of the Arts

“Leadership for Innovation.
Creating Change in Organizations”
workshop

2017
DESIGN PROSMOTR

"Branding"
Moscow
autumn workshop (win)

2017
DESIGN PROSMOTR

"Branding"
Saint-Petersburg
autumn workshop (win)

2017
DESIGN PROSMOTR

"Identity
Moscow
autumn workshop

2017
IKRA

“Design Thinking”
workshop

2017
Higher education

Institute of Television, Business and Design

Department of communicative design - Graphic designer
Saint-Petersburg, Russia

2008-2011
Higher education

Irkutsk National Research Technical University
Department of Design - Graphic designer
Irkutsk, Siberia, Russia

2005-2008

I am dreaming about taking part in a project that can truly make this world a better place.

go to project

A bit more

traveling
my way to breathe and exist
music
my own galaxy of inspiration
memes
i love memes
arty
around and inside
foodie
cooking and eating
stay in touch
with this world
dreaming
to create, to feel alive